The world we live in is constantly changing, and the past few years have brought unprecedented challenges. From the ongoing pandemic to climate change and social inequalities, cities are facing multiple crises that require urgent attention. Design can play a critical role in addressing these challenges and driving positive change. In this episode of the Gensler Design Podcast, Diane Hoskins, co-CEO of Gensler, joins Host David Calkins to discuss the latest trends, perspectives, and predictions for the design industry in 2023.
What is the "Crisis Multiplier"?
The "Crisis Multiplier" is a term coined in the Design Forecast 2023 to describe the multiplying effect of multiple crises occurring simultaneously and exacerbating one another. These crises include the ongoing pandemic, climate change, social inequality, geopolitical tensions, and economic challenges, among others. The "Crisis Multiplier" recognizes that these crises are not occurring in isolation, but rather are interconnected and create a complex and challenging context for design. Designers must be aware of the potential impact of these crises and think creatively about how to address them through design solutions.
How has the design approach evolved in response to the challenges posed by the “Crisis Multiplier”?
The “Crisis Multiplier” has brought significant changes to the way we work and has forced businesses to re-evaluate their approach to workplace design. In particular, the pandemic acted as a catalyst for trends that were already in place, such as the increasing prevalence of technology and mobility in the workplace.
One of the biggest challenges posed by the pandemic was the reduction in collaboration, learning, and social connection among employees. As a result, there has been a growing conversation about how to create workplaces that address people's needs today. One of the emerging approaches is to make the office a destination rather than an obligation. The latest workplace survey found that the design of the office does matter, and if we pay attention to what people are saying and what they need, we can see people coming back into the office again.
This shift in approach is true across different industries and generations, and everyone is willing to come into the office more if it has the right amenities and look and feel. By creating workplaces that are attractive and comfortable, businesses can increase employee satisfaction, which ultimately leads to higher productivity and success.
How have design strategies been impacted by the loss of experiences caused by the pandemic, and what effective measures can be taken to recover them in the future?
Design Forecast 2023 has identified "Reclaiming Experience" as the trend that underscores all other trends. The COVID-19 pandemic has separated people and caused a loss of experiences. While separation was necessary for safety, it also created a deficit of connectivity.
The trend of reclaiming human experience is about reconnecting with human connection and the role that physical places play in bringing people together. The workplace is a significant part of this trend because people spend a considerable amount of time there. Social connection is essential in the workplace and should be celebrated.
The pandemic has made people more conscious and appreciative of the places where they can come together, and there is a demand for these places to provide the kind of experiences people crave. The trend of reclaiming experience is about creating places where people can come together, connect, and enjoy life.
A large part of this conversation was inspired by the Design Forecast 2023. Download your copy here.
Listen to the full conversation on the Gensler Design Podcast. Thanks for tuning in!